Jonathan Anderson Calls Out Dior is Drama at Paris Fashion Week

Jonathan Anderson, creative director of the Spanish luxury brand Loewe, made a striking statement at Paris Fashion Week with his latest collection. Speaking to reporters after unveiling his Spring/Summer 2025 show, Anderson didn’t hold back on what he sees as a growing issue in the industry. “I think we are in a moment of… Dior is drama,” he said. The remark, paired with a show that leaned toward simple, wearable clothes rather than big theatrics, came across as a sharp critique of the fashion world’s obsession with spectacle.

Key Takeaways

• Jonathan Anderson openly criticized the trend of “drama” in fashion, specifically naming fellow LVMH brand Dior.
• His Loewe Spring/Summer 2025 collection was a response, focusing on direct, uncomplicated, and wearable clothing.
• The show’s setting was deliberately simple, contrasting with the elaborate sets often used by other major luxury houses.
• The collection featured items like elevated polo shirts and elegantly draped dresses, emphasizing craftsmanship over spectacle.

Paris Fashion Week is usually a stage for lavish productions, with runway shows that are as much about the spectacle as they are about clothes. Against that backdrop, Anderson chose a different path. His comments were pointed at the trend of ever-expanding productions, the kind Dior has become known for under creative director Maria Grazia Chiuri, whose shows often feature elaborate sets and strong thematic storytelling. Labeling that approach as “drama,” Anderson hinted at the need to steer fashion back to its core: designing clothes. “I just wanted to make clothes that were direct,” he explained.

That philosophy came through clearly in Loewe’s collection. The show unfolded in a stark white, box-like space, softened only by large, crumpled metal sculptures by American artist Lynda Benglis. The stripped-back setting left no distractions from the garments. What walked the runway was, in many ways, an exercise in refinement. Anderson reimagined everyday staples like polo shirts in luxurious fabrics with sculptural proportions. Models appeared in jersey dresses draped with elegance, flowing coats with precise tailoring, and understated leather jackets. The emphasis sat firmly on fabric, cut, and movement rather than pageantry.

By eliminating the surrounding noise, Anderson delivered a message that felt almost defiant. He underscored the idea that true fashion lies in design and craftsmanship, not in oversized budgets or viral set pieces. For Loewe, whose identity is deeply tied to Spanish artistry and leatherwork, the collection reinforced its role as a house dedicated to craft rather than spectacle.

What makes Anderson’s statement even more striking is that both Loewe and Dior belong to the same parent company, LVMH. Calling out a sibling brand so directly suggests that the debate over fashion’s future is growing louder within the luxury world itself. As some houses chase increasingly theatrical productions to dominate social media, others, like Anderson, seem determined to bring the focus back to substance and subtlety.

Frequently Asked Questions (FAQs)

Q. What exactly did Jonathan Anderson say about Dior?

A. Jonathan Anderson stated, “I think we are in a moment of… Dior is drama,” suggesting that the brand focuses too much on theatrical shows rather than the clothes themselves.

Q. Who is Jonathan Anderson?

A. Jonathan Anderson is a highly respected fashion designer from Northern Ireland. He is the creative director of the Spanish luxury house Loewe and also designs for his own successful label, JW Anderson.

Q. Why was the Loewe show seen as a critique of the fashion industry?

A. The show was a deliberate move away from the huge, story-driven productions common in fashion. By presenting a collection of direct, wearable clothes in a simple setting, Anderson challenged the idea that luxury requires spectacle.

Q. Who is the creative director of Dior?

A. The creative director for Dior’s women’s collections is Maria Grazia Chiuri. She is known for her large-scale shows that often feature strong feminist themes and elaborate sets.

Q. What is Loewe known for?

A. Loewe is a Spanish luxury brand founded in 1846. It is highly regarded for its expertise in leather goods, particularly its handbags, and for its focus on art and craftsmanship under the direction of Jonathan Anderson.